WORK EXPERIENCE

Grafiska Företagens Förbund
The Swedish Graphic Companies' Federation, an employer and trade organisation for Swedish companies within the graphic and packaging industry. A part of The Confederation of Swedish Enterprise (Svenskt Näringsliv).
October 2012 – present
Business developing project manager
*Member of SIS (TK-434) and ISO (TC130) groups for standardization of Graphic technology.
*Business intelligence services for GFF members.
*Member of Nordic AR, a VTT project around Augmented Reality for graphic companies.
*Member of Industry Association at Xenter graphic education center.

Canon Svenska AB
December 2005 – October 2012
Consultant (January 2009 –October 2012)
Professional Services (software solutions)
*Technical Project management. Mainly within MPS (Managed Print Services) projects with uniFLOW and e-Maintenance.
*Change management
*Client service management
*Fleet management
*Analysis & design
*Implementation
*Development
*Training
*Support
*Color management
Solutions Marketing Manager (December 2005 – December 2008)
Canon Business Solutions (CBS) Marketing, Professional Print
* Management of Professional Solutions, Canon Workflow Program.
* Management of The Essential Business Builder Program.
* Management and coordination of product, channel and solution marketing activities.
* Monitoring of continuous business results and proactive initiation of activities based on results.
* Supervision of budgeting process in line with CEL (Canon Europe Ltd) guidelines.
* Help with development of the brief for Marcomms activities.

H-data AB / Signcom AB
June 2004 – December 2005
Sales/technology
* Sales, support and training in measuring tools and software from X-rite
* Training in color management
* Sales, support and training on large format printers from Roland and Kodak with Onyx- and Scanvec Amiable-rips
* Color management on Heidelberg Prinect MetaDimension and Best/EFI Colorproof rips
* Training in impositioning with Heidelberg SignaStation
Reference: Torbjörn Hedén

EIC/EBI
March 2003 – April 2004
Consultant in graphic arts technology
* Training in quality assurance and workflows in graphic companies
* Color management in printing houses, prepress companies, in-house-agencies in larger companies
* Sales and administration of consultant jobs
* Database management of customers profiles for color and workflow
Reference: Adim Lundin

DK Ergonomics
January 2003 – February 2003
* Sales of ergonomic equipment and computer utilities
* Rework of company's web sites and marketing material
Reference: Peder Bollnert

Nordic Pixl AB / Depicta AB
June 2000 – December 2002
Product Manager Depicta Media Director
Senior Technical Advisor
* Business and technology development in digital media, ASP in MAM (Media Asset Management)
* Marketing, technical sales support and product management for the service Media Director
* Product management of services from Akamai: integration consultancy, marketing, technical sales support
* Implementation of color management systems for printers and printing presses
* TCP/IP services, DNS, server administration
* Project management in database and application development
References: Mike Peters (Business development, Akamai)
Lars Lundberg (Graphic arts technology)
Johan Runnedahl (Media management)
Johan Krisár (Development)

Bit Generation AB
May 1998 – May 2000
Managing director
* Management and responsibility for all operations, staff management
* Support and education in computers, Internet and graphic arts technology
* System maintainance in Windows NT, MacOS and Linux
* TCP/IP services and DNS, administration of mail server
* Technology and business development, book keeping, sales and purchase
* Project management, database programming, intra- and extranet solutions
* Web hosting and development of approximately 20 companies web and e-mail servers
* Digital video, interactive education, editing for QuickTime
Reference: Erik Wallin (chairman of the board)

EAC Gust Carlsson AB / EAC graphics AB (now Heidelberg Sverige AB)
April 1996 – May 1998
Prepress support
* Product specialist in equipment from Linotype-Hell, Heidelberg, GretagMacbeth and Polaroid
* Sales support, demos, training
* Sales and sales support for GretagMacbeth products in densito-/spectrophotometry, color management etc
* Training in impositioning with Signastation and Presswise, Delta technology (RIP)
* Process calibration: characterization and linearization of equipment in graphic arts technology
Reference: Thomas Silverbåge

Graphic Mart (sole trader)
June 1995 – September 1995
html programming
* Core Apple Center: coding of the company's web site
* INS (International News Service): dynamic web site with FileMaker

Arkitektkopia ColorCenter AB
March 1994 – April 1996
Quality assurance, technology and production development
* Implementation of color management system for printers and print production
* Automatization and documentation routines in graphic arts production
* html codning and webmaster for the company's web site
Reference: Mats Lenngren

Fermenta AB, Gist Brocades AB
December 1990 – August 1991, June 1992 – August 1992, June 1993– August 1993
Process operator in medicine (penicillin) manufacturing

Military service: Kungliga flottan (The Swedish Royal Navy), Karlskrona örlogsskolor/Berga örlogsskolor
September 1989–December 1990
Radio operator on submarine HMUB Östergötland Första ubåtsflottiljen


EDUCATION
Oracle projects Canon, with trainer from Oracle, 2011

ITIL Foundation Learning tree, 2011

Project Management PRINCE2 FOUNDATION, QRP, Stockholm, 2010

Project Management Franklin Covey, London, 2007

Canonskolan Sales training, 2006-2007

Akamai Integration Consultant Akamai Cambridge, USA, 2002

IBM Content Manager IBM Böblingen, Germany, 2000

NT Workstation and Server 4.0 in practice Learning tree, 1998

Master thesis "Färghantering med ColorSync 2.0" ("Color management with ColorSync 2.0")
with Apple Computer and EAC Gust Carlsson AB, 1996
Downloadable from http://www.elofsson.com/cs20rapp.pdf

Kungliga Tekniska Högskolan (The Royal University of Technology) in Stockholm
August 1991 – January 1996
Master of Science in Mechanical engineering with Graphic arts technology

Military service: Kungliga flottan (The Swedish Royal Navy), Karlskrona örlogsskolor/Berga örlogsskolor
Radio operator on submarine, 15 months, 1990 – 1991

Thomasgymnasiet (upper secondary school / highschool) Strängnäs
Naturvetenskaplig linje (science program), 1986 – 1989

Åkerskolan (elementary school), 1977 – 1986

COMMISSIONS OF TRUST

HOBBIES
Music: DJing
Sports: running, workout, golf, skiing, snowboarding and windsurfing

RECOMMENDATIONS
"Knows his field. Hard working. Loyal."
--Erik Oskar Wallin, CEO, Adaptlogic Intressenter AB, worked directly with Martin at Bit Generation AB

"Martin shows a professional business conduct that aids him in building and maintaining customer relationships. Customers view Martin as very trustworthy. Similarly, he shows excellent methodology, dedication and ability to stay focused on the goals at hand."
--Meta Stuckey, mCoach, worked directly with Martin at EAC (Heidelberg)

"Martin Elofsson has shown great professionalism and high knowledge. The areas we've been together in have been technical production matters, often regarding color management. Competence as well as a great business mind makes Martin suitable for working in a lot of different spheres."
--Örjan Westerlund, Arkitektkopia